What B2B companies can learn from B2C buyers
I recently took my son, a recent college graduate, shopping for “business casual” job interview attire at our local mall. It was an exhausting experience. The shirts I selected (that were ideal, by the way) were, in my son’s opinion, too blue, too plaid or too tech-bro. Finally, I Googled “job interview shirts for male millennials” and found this brand, and my son approved. We ordered a couple of shirts, a jacket and some pants right from my iPhone. The items were shipped for free and arrived in a few days.Read More
The most challenging aspect of digital transformation isn’t the technology
It’s effectively managing change and getting people to embrace it.