Digital Transformation and Transforming the Customer Experience

By Laura Shumaker |   May 18, 2018 1:09:13 PM

What B2B companies can learn from B2C buyers

I recently took my son, a recent college graduate, shopping for “business casual” job interview attire at our local mall. It was an exhausting experience. The shirts I selected (that were ideal, by the way) were, in my son’s opinion, too blue, too plaid or too tech-bro. Finally, I Googled “job interview shirts for male millennials” and found this brand, and my son approved. We ordered a couple of shirts, a jacket and some pants right from my iPhone. The items were shipped for free and arrived in a few days.

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Topics : Digital Transformation, customer experience | 0 Comments Read More

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